When Richie's watch is stolen in a violent robbery and humiliating images of the encounter go viral, the rapper has to fix his reputation to save his career.

The story of Richie and his journey to becoming the greatest rap-artist in the Netherlands. One evening he is violently robbed by a group of teenagers and loses his most prized possession: an expensive watch. When images of the humiliating robbery go viral, Richie's hard-earned reputation is damaged. Can Richie restore his image or will this be the end of his career?