Riku and Tunna of Madventures (2002) fame introduce interesting documentaries and discuss about the day's theme with guests.
Docventures initiates meaningful public conversation about topics that matter. The show has a curious journalistic take and educational manifesto designed for Millennials. The host curates and introduces a selection of world-class documentary films based on a weekly theme. Themes arise from the films and are spread widely, in the form of activism.
Activism spreads through radio and tv to irl-events, both generated and organic, to social media and meetings with fans. The cover is huge, 80 % of finnish people know docventures. Audience tweets like never before, and peaks have risen above one million tweets. Docventures has reached the audience in finland like no program before.
The Social Television experience creates social engagement: the audience watches the weekly documentary together, discussing the topics, learning and taking part in it, in-real-life.
