When Elsa's friend recognizes her childhood photo on a milk carton as a missing child, Elsa finds herself in a web of dark secrets, sinister family members and murder.

Ellie Carter is a recent graduate and has it all. While celebrating with a friend and her boyfriend, she comes across a milk carton with a picture of a missing child that looks a lot like her. As a prank, they call the toll-free number and she realizes that this person could be her. The more she finds out, the closer she gets to getting herself and her loved ones killed.—Iris Miranda