A kids' show host, Rainbow Randolph, is fired in disgrace while his replacement, Sheldon Mopes, A.K.A. Smoochy the Rhino, finds himself a rising star. Unfortunately for Sheldon, the business of kids' television isn't all child's play.

Fired in disgrace, kids show host Randolph Smiley finds himself out on the street, while his replacement Sheldon Mopes, finds himself on the fast track to success with a new hit show as the proud purple rhino Smoochy. But things take a turn for the worst when Sheldon finds out that some of the people that he works with, and some he doesn't know he's working for, are all in it for the money. Meanwhile, Randolph is slowly turning insane with his only thoughts focusing on killing Smoochy and getting back to his life of luxury.—MonkeyKingMA

In the cutthroat world of children's television, Rainbow Randolph, the corrupt, costumed star of a popular children's TV show, is fired over a bribery scandal and replaced by squeaky-clean Smoochy, a puffy fuscia rhinoceros. As Smoochy catapults to fame - scoring hit ratings and the affections of a jaded network executive Randolph makes the unsuspecting rhino the target of his numerous outrageous attempts to exact revenge and reclaim his status as America's sweetheart.—Sujit R. Varma