In an effort to bring justice to the YouTube community, former police officer Ian Carter takes on the title of "Content Cop". Using his old police uniform and raw wit, Ian sets out to stop the creators that bring nothing but discord to his online city.

Dark-humored, wise-cracking personality iDubbbz brings criticism and mentality to the online hellhole known as "YouTube", through arguing against the content of some especially disgraceful video makers whose themes range from shallow bullying to self-glorification. The fight for good content has begun.

YouTube personality and comedian Ian Carter seeks to dismantle the twisted ideologies of those who exert a detrimental influence on his beloved website. Armed with only his wit, Ian adopts a structured approach that he himself labels as "75% serious" and as a humble bid to "clean up the streets".—mugmun (+ SJP)

Seeing that his YouTube home has been invaded by low-brow, scheming, or otherwise dumb enemies that call themselves "content-creators". Ian Carter decides that he must bring justice to his online community. Donning a police costume, and armed with a fake 9 mm. Idubbz uses sharp wit, biting satire, and points and knowledge to diss the online creators that further pollute his home.