Chun Hyang is set on the eve of the 18th century in Korea's Joseon Dynasty. Mong Ryong is the studious 16-year-old son of a Governor who, as the film opens, is about to go away for several years to take exams to become a state official. Before he buckles down, Mong Ryong does a bit of sightseeing with his servant, Pang Ja. One day, he lays eyes on a beautiful girl named