Chance the Rapper performs, transcending his craft into a message; one message of love.
Magnificent Coloring World captures a secret concert that Chance the Rapper filmed in 2017, just after he'd won three Grammys for 2016 record, Coloring Book. The concert was performed in front of a select group of fans in Chance's hometown of Chicago, and it was intentionally staged and filmed as a movie to be screened in theaters. Conceived and written by Chance and directed with cinematic style and a smooth, flowing rhythm by Jake Schreier, "Magnificent Coloring World" is not a filmed concert but a mapped-out, intricately planned concert film, and the difference is striking. The film transports viewers into the front row of a Chance the Rapper concert. Amidst a monumental arena tour, Chance invited a select group of his biggest Chicago-area fans to an undisclosed event. Fans showed up to a meeting spot and were brought by school bus to Cinespace Chicago Film Studios, where they were surprised to enter a secret Chance the Rapper concert. Over the course of an hour, Chance ripped through his hit catalog, performing songs from Coloring Book on a unique multi-stage backdrop designed by Chance himself. This is not the typical documentation of a concert, which is then later packaged to be a concert movie. Instead, Chance knew ahead of time that he wanted to create a special cinematic experience. He arranged the space with six multi-color sound stages, nine cameras, and intricately placed microphones to capture the audience and show in a unique way. With a run time of just 61 minutes, Magnificent Coloring World captures the energy in the room that day, bringing Chance the Rapper's larger-than-life persona to the big screen.
