A freakish and twisted yet "prosperous and flourishing age" of the Chinese film industry through the process of the protagonist, Feng Chen, a film director, who seeks investment for his first film. It is his road to film.

The film tells a story of a director trying to make films. The film describing a freakish and twisted yet "prosperous and flourishing age" of Chinese film industry through the process of protagonist, Chen Feng, looking for investments of his film. Also it is the protagonist's road to film.