Inventors, creators and sellers of new products have just 90 seconds to pitch their item to an audience of real shoppers, all with a Christmas theme. Rylan Clark-Neal presents this festive version of the show, in which people with ideas for the perfect Christmas gift pitch their products to an audience of shoppers. They provide focus-group feedback, before representatives from three retailers - Amazon Launchpad, Lakeland and JML - decide whether or not to place an order.—Anonymous