McElwee family legend has it that the Hollywood melodrama "Bright Leaf" starring Gary Cooper as a 19th century tobacco grower, is based on filmmaker Ross McElwee's great-grandfather, who created the Bull Durham brand.

North Carolina produces more tobacco than any other state in America. Bright Leaves describes a journey taken across the social, economic, and psychological tobacco terrain of North Carolina by a native Carolinian, Ross McElwee, whose great-grandfather created the famous brand of tobacco known as Bull Durham. The comedic chronicle is a subjective, autobiographical meditation on the allure of cigarettes and their troubling legacy for the state of North Carolina. It's also a film about family history, addiction, denial, and filmmaking--as McElwee, noted director of Sherman's March, grapples with the legacy of an obscure Hollywood melodrama that is purportedly based on this curious man that was his great-grandfather.—Sujit R. Varma