In 2011, the multiple Grammy award winning producer Quincy Jones and a UAE national social entrepreneur Badr Jafar, coproduced Bokra, the first Arabic charity single featuring 24 of the regions top artists. All of the proceeds raised by Bokra were donated to local and international charity programs and institutions. A remarkable behind the scenes story that shows how it was done and how thousands of children benefited from the proceeds. The film has been shot over 5 countries where audiences get see and meet some of the children the song helped.