Struggling creative director Roger Newhouse has just 10 hours to turn his life around in a comedic satire set in that vast gray area between fraud and re-invention known as advertising.

Ad man Roger is desperate to quit his job and follow his dream of becoming a full-time musician. But first, he must correct a year's worth of bad decisions by making up with his bitter ex-partner (Chrissy Mazzeo), outwitting his manic boss (Don Reed) and winning the pitch of a lifetime. This satirical comedy features original songs by Veneziale.