To highlight the importance of diversity, Jean-Michel Cousteau's Ocean Futures Society partnered with the National Marine Sanctuary Foundation, the National Marine Sanctuary of American Samoa, and the Office of National Marine Sanctuaries to make a film series about ocean conservation and culture in American Samoa. Respect, humility and service are important cultural tenets practiced by the people of American Samoa. So, five short films were produced that have themes that center around community, caretakers, serving your village, church and family; parts of culture that pull us together, rather than show our differences. These themes also show ocean stewardship by a community that lives by the sea. The stories in these short films are told by Americans Samoans who share their passion for their unique culture and for protecting their ocean resources for future generations. The short films are produced, directed and written by filmmaker Jim Knowlton, who aslo directed and produced, SWAINS ISLAND - One of the Last Jewels of the Planet.