12 beauty industry professionals compete in intense challenges, ranging from editorial looks to red carpet styles, vying to become the next American Beauty Star.

American Beauty Star consists of 12 competitors from all facets of the beauty industry, battling head-to-head in a series of intense challenges, from creating high-end magazine editorial looks to the hippest and most current red carpet styles for a Hollywood premiere. In the end, only one will become the next American Beauty Star.