A sleepy Swedish province hopes to lure a discount store chain by hiring a pompous commercial director to document their town's worthiness, but two bright, brash high school girls from immigrant families use their cellphones and selfie sticks to tell the real story.

A small sleepy Swedish province in desperate need of a fresh start, hopes to lure a German low-cost superstore to their area by hiring a pompous commercial director to document their town's worthiness. However, two bright, brash high school girls (Aldoujaili, Aliadotter) from immigrant families use their mobile phones and selfie sticks to tell the real story.