Hassan Sharif, the founder of the conceptual art movement in the UAE and the most unique, influential, and controversial artist of the region voices the reasons behind choosing his different and new wave of art at a time that wasn't ready for art revolutions. His philosophy stayed enveloped in his work as well as another aspect that will be unfolded for the first time in this film. Hassan Sharif, the founder of the conceptual art movement in the UAE and the most unique, influential, and controversial artist of the region voices the reasons behind choosing his different and new wave of art at a time that wasn't ready for art revolutions. His philosophy stayed enveloped in his work as well as another aspect that will be unfolded for the first time in this film.