Unrepentant ladies' man Alfie Elkins gradually begins to understand the consequences of his lifestyle in 1960s London.

For Alfie, the only real life is sex life. Only then, can he kid himself he is living. Sex is not used as the working-class boy's way to "the top". Executive status has no appeal for Alfie. Nor has class mobility. He is quite content to stay where he is, as long as the "birds" are in "beautiful condition", as he assures us they are in one of the candid, over-the-shoulder asides to the camera which this movie carries over from Tom Jones (1963). This movie shows how much of the "swinging 60s" quality of London life was a male creation, and through the dominance of the fashion photographers, a male prerogative.—alfiehitchie

Alfie is a young man from the working classes of London. He is confident, charming, totally self-centered and very successful with the ladies; using them for his immediate pleasure without emotional involvement and leaving a trail of emotional devastation. His callousness toward these women contrasts with the delusion that he causes no harm; he is just teaching life's lessons.—Joe Jurca

Showing total disregard for the consequences of his actions, stylish chauffeur Alfie Elkins, a handsome Cockney Lothario and incorrigible skirt-chaser, thinks he is God's gift to women. And in his endless pursuit of happiness, Alfie is used to charming his way out of trouble in hedonistic 1960s London, carving a path of sexual promiscuity and heartbreak along the way. However, as women of all shapes and sizes fall prey to his casual cheekiness, sooner or later, egotistic Alfie will have to face the music and pay the price for his insatiable sexual appetite. But has it ever occurred to Alfie that women have feelings too?—Nick Riganas