Award-winning director Yoav Shamir (Defamation, Checkpoint) sets out on an entertaining and insightful international quest, exploring the notion of heroism through a multi-faceted lens. From ordinary heroes to freedom fighters, primates to humans, behavioral scientists to geneticists, even Ayn Rand to Raelians, Shamir leaves no stone unturned, and along the way unveils the fundamental truths of human nature.—Yoav Shamir Films
10% - WHAT MAKES A HERO? is an entertaining yet provocative film in which award-winning director Yoav Shamir sets to explore the nature of heroism and altruistic deeds. Yoav travels from San Francisco to New York City, the Congo, Slovenia, South Africa and back to Israel and Palestine, to explore these ideas fully through a myriad of colorful characters and situations. As in Yoav's previous multi award-winning films DEFAMATION, CHECKPOINT, his quest led him to some funny, dramatic and unexpected places along the way. '10%' empowers each of us to reflect, assess and ultimately improve how we behave in our own relationships, and our role in our communities. Ultimately, it will challenge our predisposed ideas of heroism, unveiling the most fundamental truths about human nature.—Anonymous
What makes a hero? Why in situations that demand decisive moral do only a small number of people do what would be considered the moral or heroic thing, while most people do either do nothing or behave in immoral ways? What compels someone jump into a river, risking his own life to save a stranger, while ten other people just stand nearby watching? During World War II, what made those very few Germans put themselves and their families lives at risk, in order to save Jews? What type of individual maintains the integrity to go against the popular grain and fight for what is just?—Anonymous