Summary Yomega Xbrain YoYo Commercial. The X-Brain is an auto-return yo-yo produced by Yomega, and the second generation of the classic Brain. It features a four-way independent clutch system that automatically returns the yo-yo to the user's hand when it begins to slow down. This system can also be disabled by removing the rubber o-ring from its axle sleeve, making it behave similarly to a Fireball. It is great for beginners who have never yo-yoked before and are just learning the basics. Produced by Cowie and Fox Creative Directed Produced Written by Michael Love Cowie and Fox is an exciting ad agency in Vancouver that focuses on creating stylish and creative collateral. The campaign that I am going to specifically talk about is their "pro-reality" and "live free" platforms for Lululemon. They are a small agency, but through this campaign and partnership with Lululemon, they were able to help skyrocket them to success, expanding from one store to an internationally-acclaimed chain. View more details

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