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'29 Grams' is a short web drama that focuses on characters active on Instagram and tells stories about the lives and loves of celebrities on social media. Actress Song Ji-hyo will play the role of Yeon Yu-jin, the main character, and in addition to Song Ji-hyo, actors Seo-rina and Lee Il-hyun will appear, showing the life, fashion, beauty, and love stories of SNS goddesses.

Pum, who just graduated, returns home to find her mother leaving to go out with a younger man while her father is ill upstairs. As they were arguing, her father tried to come downstairs, but along the way, he fell and died. Pum is furious at her mother. Ramet, who's mother is handicapped, does everything for his mother, but she has a very cruel heart. Ramet's mother wants a grandchild, so she puts out an ad looking for a girl who will have Ramet's baby and have nothing to do with them. They will grant the woman 5 million dollars in return. Ramet doesn't like this at all, but he agrees in order to make his mother happy. The two meet on bad terms at the mall when Ramet's girlfriend wanted to buy the shirt that Pum got, but as she is friends with Ramet's brother Rangsan, Pum begins working at their family's modeling agency. After, Pum's dad's funeral, her mother's boyfriend moves in with them, against Pum's wishes. Pralee and her mother have many arguments and disagreements until her mother kicks her out. After a fight at a party for Ramet's mother, Pum decides to apply for the ad in order to get back at her mother. She does not know that the man in the ad is Ramet. And so according to the deal, the two are sent to an island together, where they fall in love.