Born in Nagasaki Prefecture in 1966.
Sawamoto Yoshimitsu is a known CM planner / creative director. After graduating from the Faculty of Letters at the University of Tokyo, he joined Dentsu. He is responsible for a number of hit commercials, including the Softbank “Shiratoya” series and the Toyota Motor “Doraemon” series and recipient of numerous international award like JAAA Creator of the Year and Cannes International Advertising Festival Silver Award.
In addition to writing lyrics for songs of DBSK/TVXQ, he has been active in various fields such as column writing, novel writing, and screenwriting.
