Aaliyah Jay is an American YouTube beauty guru and social media personality. She has garnered fame for posting makeup tutorials, vlogs, travel videos, and cooking videos on her ‘MsAaliyahJay’ YouTube channel. A native of Massachusetts, Aaliyah set up her channel in November 2011 and started posting content in October 2012. Since then, her channel has garnered over 1.5 million subscribers. Her popularity on YouTube has found its way to other social media platforms as well. She has more than a 2 million followers on Instagram. Aaliyah sells her merchandise through Fanjoy. In partnership with Fashion Nova, she has released her self-titled clothing line.