Social media has revolutionized the way people connect with each other. Social media has also made it possible for people to webcast themselves live so that they can interact with others on a real-time basis. One platform that has made real-time webcasting popular is YouNow. It allows artists to give live performances and politicians to address geographically displaced crowds at a single point in time. Many social media influencers have taken advantage of this unique platform to improve their popularity. One such influencer who has grown popular on YouNow is Zach Clayton. He started developing an interest in social media when he was a child and most of his family members including his father and mother are also into social media. Initially, he was attracted to microblogging sites like Instagram and Twitter. But he later moved towards video-based social networks. Zach Clayton started posting his comedy videos on YouTube and other social networks like Facebook and Vine. These channels quickly grew in popularity and helped in elevating his image.