Description: (American Researcher, Professor and Author)
Donald Arthur Norman is an American researcher, professor, and author known for his expertise in design, usability engineering, and cognitive science. He is the director of The Design Lab at the University of California, San Diego, and a co-founder of the Nielsen Norman Group. Norman has made significant contributions to the field of cognitive systems engineering and advocates for user-centered design. He holds the title of Professor Emeritus of Cognitive Science at UC San Diego and is an IDEO fellow, actively teaching at the Korea Advanced Institute of Science and Technology.