Description: (One of the Most Influential Professors of Psychology and Behavioral Economics)
Dan Ariely is a renowned professor and author specializing in psychology and behavioral economics at Duke University. He has co-founded companies that apply behavioral science principles and wrote an advice column for the WSJ. Ariely is the author of three New York Times bestsellers and co-produced a documentary. Despite a retracted paper with falsified data, an investigation did not find evidence of Ariely's direct involvement. His book "Predictably Irrational" served as inspiration for the NBC series, The Irrational, which is based on his research and experiences.