Jack Cardiff was a British cinematographer and director who took British cinema to new heights with his mastery of the Technicolor technology. He worked for the production company run by Michael Powell and Emeric Pressburger to make movies which broke the shackles of European expressionism and American spectaculars and took British films to a new level of fantasy and romance. He had a huge gift for narrating a story in colors and used the red color to produce the maximum impact. This was evident from the close-ups of red dresses, red lipstick and red ballet shoes used by the female leads in many of his films. He found the eroticism in the most improbable places and used close-ups of moist lips and burning eyes to produce passionate depths even in demure actresses. He became famous while working for Powell and Pressburger’s production company which helped him work with great directors of the time. He was famous for making the actresses in his films look more beautiful with clever use of his camera and various colors. It was said that Jack Cardiff could paint the movies with different colors of his choice.