Description:
(Entrepreneur) Aaron Montgomery Ward, an American entrepreneur, transformed retail sales through mail order by founding Montgomery Ward & Company in 1872. He targeted rural customers who lacked access to small town retailers by leveraging railroads and partnering with the Grangers, offering a diverse range of products at competitive prices. Ward pioneered the use of free catalogs and advocated for the parcel post system, popularizing mail order as a tradition in America. His innovative strategies and commitment to customer satisfaction reshaped the retail landscape.
