Jimmy John Liautaud is the founder and chairman of the popular ‘Jimmy John’s Gourmet Sandwich’ chain. An entrepreneur in the truest sense of the word, when boys of his age were busy deciding what future course to study, Liautaud was giving wings to his ambitions. His long-aspired desire to become an entrepreneur first gained grounds when he asked for financial help from his father to set up his own food venture. After much research, Liautaud decided to set up a sandwich shop. Though his sandwiches tasted brilliant, his location did not bring his business the success that he deserved. Instead of being disheartened by its average results, he worked hard to build up on the brand name and brand value of his sandwich shop. Soon, Liautaud’s modest one-store sandwich expanded to the next level as he began franchising it. Today, with more than 2500 outlets, his brand, ‘Jimmy John’s has definitely not just helped Liautaud realize his dream but has made him one of the top entrepreneurs of the world globally. As per an audit report by YouGov BrandIndex, Jimmy John’s scored a whopping 83% in restaurant chains that have the highest millennial brand loyalty. Most people who have once been to ‘Jimmy John’ consider going there again.
