Lori Greiner, born as Lori Husman, is an American businesswoman and well-known television personality, who has been serving as a Shark or investor at the ABC business reality television show, Shark Tank since 2009. She became interested in custom jewelry while in college, continuing to make and sell them until she came upon the idea of making a plastic earring organizer, showing it to the women on the street to get their reaction. Eventually she patented the product and began selling it on various online and offline platforms, continuing to add more and more products. She has so far created and marketed over 1,000 successful products and holds 120 US and International patents. Possessing sharp instincts and strong business sense, she can tell instantly if a product is a “hero or a zero”, resulting in 90% success in her business. A strong believer of “if you are lucky enough to be successful, you have a responsibility to give back”, she also makes annual donations to a diverse variety of charities.