John B. Watson was an American psychologist who conceptualized the idea of methodological behaviorism which laid the foundation for the psychological school of behaviorism. He was the editor of 'Psychological Review' from 1910 to 1915. He worked in advertising after his academic career at Johns Hopkins University ended abruptly following an affair. He promoted objective scientific approach towards behaviorism with his address given at Columbia University, titled 'Psychology as the Behaviorist Views It'. He supported conditioned reflex hypothesis in the book 'Behaviorism' and pioneered in the behavioral analyses of child development, a topic that was debated upon following the release of his book 'Psychological Care of Infant and Child'. He emphasized on nurture in the nature-nurture debate with his eugenic contemporaries. He also did extensive research on animal behavior. He is best known for conducting the controversial 'Little Albert' experiment to support his ideas about conditioning of emotions.
