P.T. Barnum was one of the most celebrated personalities who amused millions of people with his bizarre yet amusing showmanship. With an in-depth understanding of how to create curiosity and excite people, combined with the talent to package and create entertainment, he was aptly called the ‘Shakespeare of advertising’. This renowned showman invented the modern three-ring circus, which became the ‘largest circus of the world’ during the 19th century. Known for his trademark pranks and hoaxes, some of his best tricks include ‘The Feejee Mermaid’, ‘Tom Thumb’s Baby’, ‘The Cardiff Giant’, and ‘Free Grand Buffalo Hunt’. One of the wealthiest men of his times, his entrepreneurial skills and his ‘profitable philanthropy’ ventures earned him a good fortune. He also authored many books during his lifetime, including ‘Struggles and Triumphs’, ‘Art of Money-Getting’ and his autobiography, ‘The Life of P.T. Barnum’. Known for his achievements and creativity, Barnum is hailed as ‘the great American showman’ and his name lives on in the history of American circus legacy even today.
