Anita Roddick was one of the famed names in the cosmetic circles around the globe. The initiator, creator and founder of the well-known wellness and cosmetic brand, The Body Shop, she created a stir globally with her ‘green’ themed vision. Interestingly, The Body Shop was basically initiated out of economic necessity, to resolve the cash crunches and provide financial security to Roddick and her family. It was her travels and exposure to body rituals of women and having a first-hand experience of living with the fishing and farming communities and pre-industrialized people that gave her the edge over other dealers. She clubbed it with her mother’s frugality, thus introducing the concept of refillable containers and sample sachets that led to environmental activism that the brand promoted. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. Within no time, The Body Shop became extremely popular. Today, the company serves 77 million consumers through its 2000 stores across the time zones. Other than being an entrepreneur, she was an active environmental campaigner and a human rights activist.