Description:
(American Winegrower and Businesspeople) Robert Mondavi was a prominent American winemaker who transformed the wine industry in Napa Valley, California. Through his innovative technical and marketing approaches, he gained worldwide recognition for Napa Valley wines. Mondavi championed varietal labeling for wines, a standard practice for New World wines today. His commitment to excellence and skill raised the status of American wines globally. The creation of the Robert Mondavi Institute for Wine and Food Science at the University of California, Davis reflects his enduring influence on the industry.