Fernando Espuelas, a well-known magnate, was interested in business from a very tender age. Having first displayed his proprietorship skills at the age of ten, he worked his way up the ladder, be it in school and college committees, or at work. This famous businessman is known for having taken the famous marketing and advertisement company, 'Ogilvy & Mather' and its associate ‘Unilever’ to their zenith of success, with his innovative ideas and diligence. By the age of thirty, along with friend Jack Chen, he put in all his savings to set up 'Starmedia', one of the most popular internet portals in the Spanish-Portuguese market. This renowned entrepreneur has always emphasized on the importance of using media and technology to build relations between people. He is also a talented speaker and has been presenting 'The Fernando Espuelas Show' on the radio, for many years now. The show is based on current affairs and politics, featuring interviews with prominent figures like President Barack Obama, Nancy Pelosi and US Senator John McCain, amongst several others. This popular industrialist has been honoured by media tycoons like ‘Time Magazine’, ‘CNN’, ‘The Hollywood Reporter’, and ‘Red Herring Magazine’. He has also been hailed as the ‘Global Leader of Tomorrow’ by the ‘World Economic Forum’.