David Ogilvy

Description: (Founder of Ogilvy & Mather)

David Mackenzie Ogilvy was a businessman and an advertising executive. For his brilliant skills in the field, he is often known as the ‘Father of Advertising’. His life is very interesting as well as inspirational because he established himself as the owner of one of the most famous and largest advertising agencies in the world. Not only is Ogilvy today one of the most famous names in advertising, but he was also one of the handfuls of thinkers who had shaped the advertising business in the post-World War II period. His book ‘Confessions of an Advertising Man’ still remains one of the most popular and famous books on the subject, and is a requirement in many advertising classes in the United States. He wrote several other books as well, which are considered must reads for people who want to step into the advertising world. Not only almost all his books became bestsellers, but they have also been translated to various languages and have reached over millions globally. He retired as Chairman of Ogilvy & Mather, a company built by him with the backing of two friends Mather and Crowther. He passed away in 1999.

Overview

Birthday June 23, 1911 (Cancer)
Born In England
Alternative names David Mackenzie Ogilvy
City Surrey, England
Died on July 21, 1999
Spouse/Ex- Anne Cabot, Herta Lans (m. 1973–1999), Melinda Street (m. ?–1955), Herta Lans (m. 1973–1999)
Parents Francis John Longley Ogilvy
Dorothy Blow Fairfield
Children David Fairfield Ogilvy
Relatives Francis Ogilvy

Did you know

What are some key principles of advertising according to David Ogilvy? David Ogilvy emphasized the importance of research, positioning, unique selling proposition, creativity, and testing in advertising.
How did David Ogilvy approach creating effective advertisements? David Ogilvy believed in creating advertisements that are based on research, focused on the consumer, and creatively executed to capture attention and drive results.
What is the role of storytelling in David Ogilvy's approach to advertising? David Ogilvy believed in the power of storytelling to engage consumers, create emotional connections, and effectively communicate a brand's message in advertisements.
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