Boris Tadić was the 3rd President of Serbia. Born to a philosopher father and a psychologist mother, he was an intelligent child and was raised in an intellectually rich environment. After obtaining a degree in social psychology, he tried his hands in various fields; he worked as a journalist, military psychologist and as a professor of psychology before finally entering politics. He was one of the members who laid the foundation of the Democratic Party which was a part of the grand coalition of political parties that were opposing the monopoly power of Slobodan Milošević. He served on several posts in the party until being appointed the leader and presidential candidate of the party in the 2004 elections. He won the elections and became the 3rd president of Serbia, a post he retained in the following presidential elections in 2008, with support from most of the other political parties. As the President of Serbia, he carried out economic reforms and liberalized key sectors such as telecommunication, aiming to make his country more attractive to investors. In 2012, he resigned as President in order to trigger an early election and to ensure that the presidential election coincide with the parliamentary election. But he lost the presidential election to Tomislav Nikolic.