Whenever we talk about Minecraft game, we’re instantly reminded of the clever, resourceful, video-game addict, Joseph Garrett. The teen prodigy rose to fame for his animated YouTube character Mr. Stampy that presented tips and tricks for Minecraft. He compiled his experiences in the form of a YouTube channel. With over 5 billion views and over 10.6 million subscribers, it turned out to be the most viewed non-celebrity channel in 2014. Garrett began his career with light ‘Let’s Play’ videos, which he filmed for his own amusement. Seeing its rising popularity among kids, he made them ‘child-friendly’ and started producing more videos under the banner. Garrett found his audience in kids (mainly 6 to 14 years old) therefore, he chose an orange-and-white kitty named Stampy to comment on popular games, mainly Minecraft. He uses real-life characters like iBallisticSquid (played by his friend David Spencer), Netty (played by his sister) and Sqaishey Quack (played by his wife Kye Garrett), which makes his videos more entertaining and life-like.
