Ray Kroc

Description: (CEO of McDonald's (1967-1973))

Raymond Albert Kroc, popularly known as Ray Kroc, was an American businessman, who brought about a revolution in the fast food industry, making McDonald’s the biggest fast food chain in the world. Once referred to by Harvard Business School as “the service sector’s equivalent of Henry Ford”, Kroc had a modest beginning. Initially, he sold various items such as paper cups, and milkshake mixers before coming in contact with the McDonald brothers, who ran a small but popular fast food joint in California, at the age of 51. Subsequently, he acquired the franchise of small-scale McDonald’s Corporation, transforming it into one of the most successful fast food operations in the world. Ray Croc eventually bought the company, at the age of 59. He also utilized standardization to ensure that McDonald’s food products taste the same in all the outlets. Kroc revolutionized the American restaurant industry with the new and developed operating and delivery system. By the time of his death, the chain had 7,500 outlets across the world with gross sales of $8 billion.

Overview

Birthday October 5, 1902 (Libra)
Born In United States
Alternative names Raymond Albert Kroc
City Oak Park, Illinois
Died on January 14, 1984
Spouse/Ex- Ethel Fleming (m. 1922–1961), Jane Dobbins Green (m. 1963–1968), Joan Kroc (m. 1969–1984)
Parents Louis Kroc
Rose Kroc
Children Marilyn Kroc Barg

Did you know

What was Ray Kroc's role in the growth of McDonald's? Ray Kroc was instrumental in transforming McDonald's from a small burger restaurant into a global fast-food empire through his aggressive franchising strategies.
How did Ray Kroc acquire McDonald's from the original founders? Ray Kroc acquired McDonald's from the original founders, the McDonald brothers, by convincing them to sell the company to him in 1961 for $2.7 million.
What business tactics did Ray Kroc employ to expand McDonald's worldwide? Ray Kroc employed innovative business tactics such as standardizing operations, implementing franchising agreements, and emphasizing quality control to expand McDonald's globally.
How did Ray Kroc revolutionize the fast-food industry? Ray Kroc revolutionized the fast-food industry by introducing the concept of fast, efficient service, consistency in food quality, and a focus on customer experience at McDonald's restaurants.
What was Ray Kroc's vision for McDonald's future growth? Ray Kroc envisioned McDonald's as a household name with a restaurant in every major city worldwide, leading the company to become one of the most successful and recognizable brands in the world.
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