Silvio Berlusconi was the longest serving post-war Prime Minister of Italy, who occupied the office for nine years in total, in three different terms. Apart from being a politician, he was also an entrepreneur, media tycoon and convicted tax evader. One of Europe’s most controversial figures, Berlusconi made his way to become one of the most eminent, influential and high-ranking citizens of the country. He did not let his middle class upbringing come in the way of realising his dream. With the aid of persisting determination and forceful will, he went on to first become Italian entrepreneur and media tycoon and later a prominent politician. He inaugurated his media career by settling up a small cable television company ‘Telemilano’. Soon he founded the country’s first media group Fininvest and created Italy’s first and only commercial television empire. His foray into the political scene also reaped profitable results, for foresightedness and impressive mannerism won him the seat of the Prime Minister of Italy for three times, from 1994 to 1995, 2001 to 2006 and 2008 to 2011. He was the third longest-serving Prime Minister since the Unification of Italy, after Benito Mussolini and Giovanni Giolitti.