Steve Case is a renowned name in the world of business and his career is considered a good example of entrepreneurship. Steve had a good business sense since childhood and even started a juice centre when he was only six years old. He graduated with political science as his subject and soon after got employed with the big brand ‘Procter & Gamble’, where he continued for a couple of years and then shifted to ‘Pizza Hut Inc.’ His employment in all these companies helped him enhance his innate marketing skills. Steve’s meeting with investor Bill von Meister proved to be valuable as it paved his way to the yet to be established company ‘Quantum Computer Services’. Bill employed the entrepreneur on a part time basis in his company ‘Control Vido Corporation. However, the new owner of the company, Jim Kimsey gauged the true worth of Case and gave him a permanent job in his company. Jim polished his marketing talent and owing to Case’s innovative thinking and marketing knowledge, even chose the latter to be successor. As the head of the company ‘Quantum Computer Services’, Steve gave new dimensions to social mass media and is instrumental in ushering in changes in the mode of online communication