Description: (Canadian Professor and Youtuber Known for Applying Evolutionary Psychology to Marketing and Consumer Behaviour)
Lebanese-Canadian evolutionary-psychologist Gad Saad is best-known for applying evolutionary-psychology to marketing and consumer behaviour. He is a professor of marketing at Concordia University, an advisory fellow for the Centre for Inquiry Canada, and the Concordia University Research Chairman in Evolutionary Behavioural Sciences and Darwinian Consumption. He hosts the YouTube channel The Saad Truth and writes a blog for Psychology Today.