Description: (British publisher)
Alfred Harmsworth, 1st Viscount Northcliffe, was a prominent British newspaper and publishing magnate credited with revolutionizing popular journalism in the early 20th century. As the owner of the Daily Mail and the Daily Mirror, he held significant sway over British public opinion. Harmsworth was a pioneer in targeting the working class with sensational journalism, making him a key figure in the industry. During World War I, he played a crucial role by challenging the government and overseeing enemy propaganda efforts. His publishing ventures also included educational materials and comics, cementing his enduring influence in the media landscape.