Description: (Global advocate)
Princess Dana Firas is a prominent figure in the field of heritage protection and preservation, advocating for responsible tourism, identity, and peacebuilding. She serves as the President of the Board of Directors of Petra National Trust and is actively involved in liaising with The Royal Hashemite Court and Jordanian government ministries. Her efforts have been recognized internationally, as she was appointed a UNESCO Goodwill ambassador in 2017. Princess Dana Firas also holds leadership positions in various organizations dedicated to cultural heritage preservation, including the Jordan National Committee of the International Council on Monuments and Sites.