1. Ridin' for the Brand
Jan 17, 2017
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TV Shows
'Riding for the Brand' involves a year in the lives of three dedicated Montana ranching families, some whose earlier generations came to the Big Timber area during the early cattle drives from Texas a century ago. However, within a single generation, an ever-growing and ever-changing America has presented this agricultural sector with new environmental issues and economic problems that have made it difficult to remain viable. In on-the-street interviews, we see mixed concerns within the consumer market over the origins of their food products. There is a growing number, however, that have become quite concerned about the quality and origins of their food source, and the Montana ranch families are striving to meet the desires of this market.