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Jasper Kincaid and his team of publicists race to protect the image of their celebrity clientele, while their own lives spin out of control.

At the close of the nineteenth century, Francisca, the daughter of a provincial gentleman in Valencia, falls in love with Miguel, a young sculptor. When Miguel leaves for Paris to complete his studies, the lovers promise to wait for each other. During Miguel's absence, however, the Duke of Montesino calls on Francisca's father and asks for her hand in marriage. Her father, pressed for money because of gambling debts, agrees to the match. After Francisca and the Duke are married, they go to live in Madrid, where Francisca does her best to survive a loveless marriage. She gives birth to a son, and when the boy is five-years-old, Miguel returns from Paris and insists that Francisca run away with him. Although she resists him at first, she becomes overwhelmed by his pleas and agrees to run away with him the following night after a party. Learning of the plot between Francisca and Miguel, the Duke reminds his wife of her duties as Duchess and mother, causing her to give up Miguel. Twenty years later, their son Alfonso leaves home to study at Oxford. While on vacation in Paris, he falls in love with Yvonne, a cabaret singer, marries her and brings her home to Madrid. The Duke is outraged and orders them out of the house, but Francisca insists that Yvonne be given a chance. A son is born to the young couple, and Yvonne begins to resent what she views as her mother-in-law's meddling. Deciding to run away, Yvonne sends a note to her former sweetheart. Learning of the plot, Francisca tells Yvonne her own story and convinces her to accept her responsibilities. As Francisca finishes her story, Yvonne's former lovers bursts into the room and insists that she leave with him. When Yvonne refuses, he pulls a gun and fires, but Francisca throws herself in front of the bullet, dying to preserve the Montesino family heritage.

The film relates the story of a surgeon Doctor Parsa who returns to Iran after living in Germany for 33 years. Arriving in Tehran, Doctor Parsa performs a heart operation on the nephew of the family friend Mr Ghanati. Mr Ghanati urges him to travel with him to his home town, Bam. On the trip, they drive past the rubble and destruction and Parsa remembers back to his childhood.