Founder and renowned businessman Ray Coyle takes us behind the scenes of Tayto Park. Having gone from a potato farmer to the king of crisps, he is now spearheading an ambitious rebrand and expansion of Ireland's most famous theme park.
With an investment of EUR22 million, construction of the two new intertwining roller coasters gets underway. The theme park bids farewell to Mr Tayto, rebranding and launching as Emerald Park.