Six wealthy, spoiled Brittons with fashion-related jobs embark on a journey to India, to see how the throwaway-clothes they casually buy, wear and dump is made cheap enough. In New Delhi, they are recruited into the country's largest textile subcontractor, which produces for many prestigious Western labels. They stay in a strictly paternalistic factory supervisor's truly humble home. After a week stitching training, two are 'demoted' to unskilled labor, soon joined by the only Asian participant, with Indian roots, who couldn't cope emotionally with the stringent work floor code.