In business you will need to be engaged with others to build success. Whether it's suppliers, logistics, accountants, consultants, lawyers or something else, there will be times that you need help from others. The power of building strong business partnerships, beyond functionality, is so often overlooked. Leaving behind the opportunity for multiplying impact by working together for mutual benefit. Peter chats with Chris Chong from Misfit surf brand and learns how, by asking a potential global partner, how Misfit would be a good partner, a very different conversation and partnership developed. Peter and the team explore how openness and transparency around partnering and seeking the success of the partner empowers the greater success of each partner.