The Economics of IKEA: Why Does Labor Lead to Love?

Summary Counterintuitive though it may seem, part of furniture giant IKEA's success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the "IKEA effect."

S1.E2 ∙ The Economics of IKEA: Why Does Labor Lead to Love?

Directed : Unknown

Written : Unknown

Stars : Sarah Nassauer Neil Blumenthal Sharon Terlep Charity Scott

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Details

Genres : Documentary News Talk-Show

Release date : May 24, 2021

Countries of origin : United States

Official sites : Official Site

Language : English

Production companies : The Wall Street Journal

Summary Counterintuitive though it may seem, part of furniture giant IKEA's success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the "IKEA effect."

Details

Genres : Documentary News Talk-Show

Release date : May 24, 2021

Countries of origin : United States

Official sites : Official Site

Language : English

Production companies : The Wall Street Journal

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