Summary Counterintuitive though it may seem, part of furniture giant IKEA's success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the "IKEA effect."
Directed : Unknown
Written : Unknown
Stars : Sarah Nassauer Neil Blumenthal Sharon Terlep Charity Scott
Genres : Documentary News Talk-Show
Release date : May 24, 2021
Countries of origin : United States
Official sites : Official Site
Language : English
Production companies : The Wall Street Journal
Summary Counterintuitive though it may seem, part of furniture giant IKEA's success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the "IKEA effect."
Genres : Documentary News Talk-Show
Release date : May 24, 2021
Countries of origin : United States
Official sites : Official Site
Language : English
Production companies : The Wall Street Journal