Summary With the retail giants engaged in an all-out war to secure the loyalty of customers, Tesco launches an £8-million campaign to promote its Clubcard, regarded by head office as a vital marketing tool. But the staff at Banbury are unimpressed by a cardboard shopfloor promotion with a dalek-like voice, and less than happy about the prospect of longer opening hours and the accompanying increase in stress.
Directed : Unknown
Written : Unknown
Stars : Unknown
Genres : Documentary
Release date : Feb 18, 1998
Countries of origin : United Kingdom
Official sites : Official website
Language : English
Filming locations : Tesco, Banbury, Oxfordshire, UK
Production companies : BBC Studios
Summary With the retail giants engaged in an all-out war to secure the loyalty of customers, Tesco launches an £8-million campaign to promote its Clubcard, regarded by head office as a vital marketing tool. But the staff at Banbury are unimpressed by a cardboard shopfloor promotion with a dalek-like voice, and less than happy about the prospect of longer opening hours and the accompanying increase in stress.
Genres : Documentary
Release date : Feb 18, 1998
Countries of origin : United Kingdom
Official sites : Official website
Language : English
Filming locations : Tesco, Banbury, Oxfordshire, UK
Production companies : BBC Studios
